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Tag: agile

From Scrum to Kanban

Or: The Difference between Pre-Launch and Post-Launch of an E-Commerce Project

Every e-commerce project has this one moment that changes everything: The launch. From that magical moment on your efforts are made available to real users and are due to earn real money. The whole organization faces a major shift. The parts of an organization external from the development team change their modus operandi. In their perspective, what used to be an abstract future suddenly becomes an active system facing customers.

It’s a known fact that in any e-commerce project, the development never stops. Throughout the whole project there will be bugs to be fixed and new features to be implemented, no matter on which side of the cut-over you are. What changes is the attention brought to the project from the organization as well as the emergence of topics. Thus, the development of the e-commerce project faces its biggest struggle when switching from implementation to in-life-support mode. This struggle cannot be ignored by the development process. 

Tech vs UX – Why the struggle?

We live in a world of digital full service agencies and companies that deliver the full brand experience, from a complex technical backend to a fancy frontend. This requires specialists of opposing fields with very contradicting backgrounds to closely collaborate in order to achieve great goals.

Impressive success stories of cross functional teams, where UX designers and software engineers cooperate happily are widely spread [3, 4]. Just as descriptions on how to organize this way [1, 2]. However, these success stories rather document the exception. Truth is that most agencies are struggling with this organization of team collaboration. In order to understand this problem, let’s have a look where the two professions came from.

Agile

Bin da gerade ein bisschen im Thema und wollte das Agile Manifest mal zitiern:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

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