We live in a world of digital full service agencies and companies that deliver the full brand experience, from a complex technical backend to a fancy frontend. This requires specialists of opposing fields with very contradicting backgrounds to closely collaborate in order to achieve great goals.
Impressive success stories of cross functional teams, where UX designers and software engineers cooperate happily are widely spread [3, 4]. Just as descriptions on how to organize this way [1, 2]. However, these success stories rather document the exception. Truth is that most agencies are struggling with this organization of team collaboration. In order to understand this problem, let’s have a look where the two professions came from.