Tech vs UX – Why the struggle?

We live in a world of digital full service agencies and companies that deliver the full brand experience, from a complex technical backend to a fancy frontend. This requires specialists of opposing fields with very contradicting backgrounds to closely collaborate in order to achieve great goals.

Impressive success stories of cross functional teams, where UX designers and software engineers cooperate happily are widely spread [3, 4]. Just as descriptions on how to organize this way [1, 2]. However, these success stories rather document the exception. Truth is that most agencies are struggling with this organization of team collaboration. In order to understand this problem, let’s have a look where the two professions came from.

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Knowledge Management in Software Development

Last Thursday, I successfully defended my PhD thesis [1]. My PhD studies were supervised by Peter Axel Nielsen and took part in the Research Centre for Socio-Interactive Design of the Computer Science Department of Aalborg University. The committee members that assessed my thesis were Keld Bødker, John Krogstie and Jan Stage. The defence itself consisted of a presentation of my research for 45 minutes, followed by almost two hours of examination.

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