Or: The Difference between Pre-Launch and Post-Launch of an E-Commerce Project
Every e-commerce project has this one moment that changes everything: The launch. From that magical moment on your efforts are made available to real users and are due to earn real money. The whole organization faces a major shift. The parts of an organization external from the development team change their modus operandi. In their perspective, what used to be an abstract future suddenly becomes an active system facing customers.
It’s a known fact that in any e-commerce project, the development never stops. Throughout the whole project there will be bugs to be fixed and new features to be implemented, no matter on which side of the cut-over you are. What changes is the attention brought to the project from the organization as well as the emergence of topics. Thus, the development of the e-commerce project faces its biggest struggle when switching from implementation to in-life-support mode. This struggle cannot be ignored by the development process.